After hearing the headlines of a news story, the public instantly gets a feeling. That feeling is determined by which words were used in the news story.
All makes you feel a certain way, but sometimes the headlines and even the news story will use certain words to evoke a sensitivity or opposition to a story. Many people in the public feel negatively about Isis without ever reading one news story or doing some type of research. Many people feel sympathetic about the latest celebrity suicide because the headlines told us that he had trouble. Many people feel positive about the former president because the news story showed a picture of him smiling and said that we was relaxing.
Beware of your feelings towards these labels. As Malcolm said:
Make sure your feelings towards any story are your own after gathering facts and not those that the story told you to feel.